In this Entrepreneurship and Business Planning course, our MBA students, working in teams, write Business Plans on either their own ideas ("inside ideas") or ones I find for them each semester ("outside ideas"). Bob's concept is one of the latter.
A few years prior he sponsored the idea for a new Ice Bar in Boston. The students worked with him during the semester and some even continued assisting him after the course ended. I'm pleased to announce the concept went live today, named the Frost Ice Bar. Please note the three links below:
Congratulations to Bob and to his team!